Automations & CRM

Every lead followed up with in seconds — without you touching your phone

Most jobs aren't lost to price. They're lost because somebody else answered first. We build the automations that reply instantly, keep following up for weeks, confirm the appointment, ask for the review, and chase the referral — all running quietly in the background while you're on the tools.

Contractor by his work truck reading a new lead text alert on his phone
< 60 sec
Response time to every new lead
24/7
Follow-up running while you work
0
Leads left sitting in your inbox
Who We Build This For

Built for the trades, not for software companies

Every workflow on this page was built for businesses that run on booked appointments and service calls. If your customers are homeowners, this is your system.

  • Roofers installing asphalt shingles on a suburban house roof

    Roofing

    Storm calls and full replacements

  • HVAC technician checking gauges on an outdoor air conditioning unit

    HVAC

    Emergency service and system installs

  • Plumber repairing a pipe fitting under a kitchen sink

    Plumbing

    Same-day calls and repipes

  • Electrician wiring a recessed ceiling light on a step ladder

    Electrical

    Panel upgrades and service work

  • House painter on a ladder painting the exterior trim of a home

    Painting

    Interior and exterior repaints

  • Landscaper mowing clean stripes into a suburban front lawn

    Landscaping & Lawn

    Seasonal contracts and installs

  • Contractor reviewing plans with a homeowner in a kitchen under renovation

    Remodeling

    Kitchens, baths, and additions

  • Concrete finishers floating a freshly poured driveway slab

    Concrete & Masonry

    Driveways, patios, and flatwork

  • Carpenter fastening cedar deck boards on a new backyard deck

    Decks & Fencing

    Builds, replacements, and repairs

  • Worker pressure washing a concrete driveway clean

    Pressure Washing

    Driveways, siding, and exteriors

Don't see your trade? We probably still do it — if you sell to homeowners, the system works the same way.

Your Pipeline

You drag the card. The system does the rest.

Every lead lives on one board. Moving a card from one stage to the next is the only thing you ever have to do — each move fires the right messages and shuts off the wrong ones.

  1. 01

    New Lead

    Just came in — nurture running

  2. 02

    Contacted

    You've made contact

  3. 03

    Date Set

    Appointment booked

  4. 04

    Closed Won

    Job sold

  5. 05

    Closed Lost

    Not moving forward

  6. 06

    No Response

    Went quiet — parked

Pipeline Cleanup

The automations know when to shut up

This is the part most agencies get wrong. Nothing damages trust faster than a customer who just paid you getting a text asking if they're still interested. Every stage you move a card to kills the sequences that no longer apply — automatically.

  • Moved to Contacted

    Stops the new-lead nurture. Once you've made contact, the automated 'haven't heard from you' messages shut off.

  • Moved to Date Set

    Stops the new-lead nurture and hands off to the appointment confirmation and reminder sequence.

  • Moved to Closed Won

    Stops all sales nurture and starts the thank-you, review request, and referral sequence instead.

  • Moved to Closed Lost

    Stops all sales nurture immediately. No follow-up goes out to someone who already said no.

  • Moved to No Response

    Stops nurture and parks the contact, so your pipeline stays clean and your numbers stay honest.

The CRM

All of it runs in one place

The automations aren't bolted onto five different tools with a monthly bill for each. They run inside your CRM — your pipeline, your inbox, your calendar, your reviews, your numbers. Built, branded, and managed for you.

Visual sales pipeline

Every lead as a card you drag from New Lead to Closed Won. One screen, and you know exactly where every job stands.

One inbox for everything

Texts, emails, Facebook and Instagram messages, and Google messages all land in a single conversation thread per customer.

Calendar & online booking

Let homeowners book straight into your calendar from your site or an ad, with confirmations and reminders sent automatically.

Missed-call text-back

Can't answer because you're on a ladder? An automatic text goes out so the caller doesn't just dial your competitor next.

Reviews on autopilot

Review requests trigger off Closed Won, and every new review lands in one place for you to respond to in a tap.

Full customer history

Every call, text, email, note, and appointment attached to the contact — so anyone on your team can pick up where you left off.

Reporting that means something

Leads, booked appointments, close rate, and cost per job — not impressions and vanity metrics.

Runs from your phone

The whole CRM in a mobile app, so you can move a card to Closed Won from the truck and the review request goes out before you pull away.

Contractor running his CRM from his phone in the cab of his work truck

Replaces the stack you're paying for now

  • Your CRM and contact list
  • Your texting and email tool
  • Your booking and calendar app
  • Your review request software
  • Your missed-call handling
  • Your reporting spreadsheets
See everything in the CRM

Automations & CRM — FAQ

Do I have to set any of this up myself?

No. We build every workflow, write every message, and connect it to your website, ads, and phone number. You get a CRM that already works on day one — the only thing you do is drag cards across the pipeline.

Will the automated messages sound like a robot?

They shouldn't, and that's the point. We write everything in your voice — the way you'd actually text a homeowner. Leads reply to them like a normal conversation, and those replies come straight to your inbox.

What happens when a lead texts back?

The automation pauses and the conversation lands in your inbox, on your phone, with a notification. Real humans take over the second a real human replies.

Can you customize the timing and the sequences?

Yes. The 24-hour and 7-day follow-ups and the 14-day referral wait are our proven starting points, but every trigger, delay, and message is built around how your business actually sells.

Does this work with the leads I already have?

It does. We can import your existing contact list and run a reactivation campaign against it — for most businesses that's the fastest jobs you'll book all year, because you already paid for those leads.

Do I own my data?

Yes. Your contacts, conversations, and pipeline are yours, and you can export them whenever you want.

Ready to stop losing leads to slow follow-up?

Call or text and we'll walk you through the exact automations and CRM we'd build for your business — no charge, no pressure.